Literature / Media

Men and the Media – II

As I mentioned in my last entry, I have become increasingly incensed with the manner in which men are portrayed in the media – especially in advertising. My latest beef is with a Coors Light commercial ostensibly promoting their new “ventilating can”.

It starts with a guy sitting with his female significant other getting a cell phone call. He turns to his lady and says that his friend needs to vent. She, quite sympathetically, tells him he should immediately go over to his buddy and allow him to vent. The next scene is the guy arriving at a friend’s house with a six-pack and a big grin on his face telling his host that he has brought the new “venting” can. He then is shown sitting with several guys, drinking beer out of the new can, watching sports and calling his lady to tell her that he needs to be there longer because his friend must vent some more. Read the rest of this entry »